Public Crypto BLOG: Nucleus Vision - IoT-based Identification System That Empowers Retailers

The Internet of Things (IoT) is already present in retail stores, buildings, homes, cars, phones and devices on our bodies. In the process, it is bringing companies closer to their customers than they have ever been before. We have our sights set on connecting the world through an ecosystem of interconnected IoT devices.

Nucleus Vision’s technology team has already begun putting together the frameworks for Nucleus Vision Home, Nucleus Vision Cars, Nucleus Vision Health, Nucleus Vision Agri, Nucleus Vision City and Nucleus Vision Air. We believe that the Nucleus Vision platform has massive applications for smart communities/smart cities, agriculture, transportation, healthcare, and home monitoring.

Nucleus Vision is the world's first IOT based contactless identification system (over blockchain). Nucleus Vision is building the largest universal loyalty program using crypto-currency. Nucleus Vision’ IoT solution enables retail brands around the world to build and execute a customer-focused shopping experience that leverages data from both in-person and online channels.

Nucleus is founded in 2014 at Harvard University, Nucleus Vision is an end-to-end technology solution that captures and provides previously unaccessed data to retailers and other ‘brick and mortar’ businesses through blockchain and real time sensor technology. Our proprietary IoT sensor technology doesn’t depend on any RFID, WiFi, Bluetooth, or even facial recognition technologies to identify any customer within it’s vicinity.

Through our blockchain-enabled technology, Nucleus Vision aspires to seamlessly connect the on and offline world. In the process, we aim to enhance the retail shopping experience for the 2.6 trillion walk-in customers that visit 91 million physical stores globally, all in real time.

Nucleus Vision has invested three years in technology research and development, to build a patent-pending sensor technology that overcomes all the drawbacks of existing retail technologies such as Bluetooth or Wi-Fi beacons, to identify in real-time any person walking in the proximity of a Nucleus Vision ION sensor.

Nucleus Advantages :

No app required
No barriers to adoption
No Wi-Fi, Bluetooth, GPS required
Works with all smartphones & Feature phones
Provides anonymous intelligence

Using Nucleus Vision's smart-sensor technology, retailers can now identify and interact directly with customers as they enter the store. Our assessment of technologies currently available in the market has revealed several shortcomings in authentication and analytics within marketing-related IoT products. Our evaluation of these technologies demonstrated that no other product could provide more than 15% of the intelligence in the physical retail world. Because of this superior performance, retailers have expressed enthusiasm after seeing Nucleus Vision's solution in action.