Public Crypto BLOG: Thrive - Premium Decentralized AD Marketplace

Global advertising spending has been constantly increasing since 2010, and is forecasted to round up to nearly 228 billion U.S. dollars in 2017. Due to advances in technology and consumer preferences, not all mediums are as heavily invested in as others. Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices was estimated to be 198.4 billion U.S. dollars in 2016.

This figure is forecast to constantly increase during the coming years, reaching a total of 310 billion U.S. dollars by 2020. Mobile internet advertising is a heavily invested sub-sector of the digital advertising industry. Mobile internet advertising spending is forecast to increase from an estimated 109 billion U.S. dollars in 2016 to just over 247 billion U.S. dollars in 2020. Following this pattern, mobile advertising spending in the U.S. is also forecast to double between 2015 and 2019. US data are taken as reference since indicative for the overall advertising industry.

What advertisers need is something that has been talked about quite a lot before, but never fully realized – A PREMIUM DECENTRALIZED AD MARKETPLACE. Thrive Labs ambition statement is to “build a better internet”, together.

Thrive Labs is a Weboom LTD company, the #4 value-added services merchant in Italy with a vast array of experience in the digital advertising domain. In 2015, Weboom LTD was mentioned among the AdWords top 10 spenders in digital advertising making its first appearance in the digital advertising industry. The experience gained in running high margin, online and web-based marketing services across 9 international markets over the past years guarantees solid foundations and the right mix of business skills to make Thrive a success.

Thrive Goal

Thrive’s ultimate goal is to establish the first meritocratic & community based Premium Advertising Market Place, where all participants become strong contributors in defining clear publisher interests, commercial benefits and self-reinforcing processes to make joining the group a no-brainer.

Thrive’s platform, supported by Blockchain & Smart contracts is the backbone of this integrated ecosystem.

Value Proposition:

Built from community consensus.

A private survey, collecting 100+ responses, has been circulated among top players in the advertising industry (300k average yearly views).

Reviewer Reward.
Meritocracy as the core value for services rewarding. Plenty of websites promise rewards for users test or users review. Looking at the major ones (e.g. TryMYUI, User Testing, Analysia) the average monetary reward can be assessed at 8€ per test for a maximum of 3 available tests per week. A web tester can earn today up to 1’150 €/year.

User Reward. The value of consumers’ data sharing.
In the digital advertising world, once you have an idea of the customers, you should further drill down to explore them in more detail.

The Anti-patronage advertising marketplace, reputation based.
More and more publishers are continuously investing in relevant and valuable content. But unfortunately, they often get cut out of major adv. platforms due to unclear policies regulated by a monopolistic market of few.

Thrive’s activity system at a glance :

Thrive's Advantages :

The Thrive team is backed up by a solid business plan, based on months of surveys and market research.
The Thrive team is working in the industry since years as part of an existing and profitable company.
The Thrive team understands technology, and therefore spending time selecting the best scalable blockchain solution to fully support and deliver the project.
The Thrive team is the only project declaring AD FEES applied and USERS/WEBSITES REWARDS in a transparent and clear way to its community. - The Thrive team has a clear strategy to ramp-up its platform before opening the market place and becoming profitable.

Thrive's Profit :

Users and Websites reward. User behavior and search data is worth billions to companies, finally users and website owners get compensated.
Reviews Opportunity. Potential reviewer yearly income up to 27K€ tokens equivalents.
Advertisers/Publishers opportunity. Participating in TGE rounds means securing advertising packages in a Premium Ad Marketplace with lowest fees and best conversion ever.
Full reserve re-distribution. The entire crowd sales reserve will be redistributed to Thrive consumers, advertisers and publishers contributing to the initial platform ramp-up phase.
Efficiency, Accuracy & Reputation. Thrive will dramatically improve Digital marketing efficiency, re-targeting accuracy with the best DMP in the market and brand protection.
Thought Through Token Economics. Fixed Supply. Unsold tokens will be burned. 20% of the coins earned from company service fees will be destroyed. The more the advertising platform is used, the more coins will be destroyed establishing a positive feedback loop of appreciation.
Rock Solid Experience.
Solid experience in the industry running a profitable company since years. A strong tech team that understands technology. Providing clear engagement rules to its community and transparency on fees and rewards structure. A clear strategy to ramp-up its community.

Thrive's Services

Digital profile management
Due to the high volumes of data and transaction expected in the platform, Thrive will guarantee all the actors in the platform will be in line with KYC (know your customer) and AML (anti money laundering) standards. All data will be treated anonymously and secured by Thrive’s Blockchain.

DMP Services
As per latest Forrester report, Winterberry Group Survey and Radar Research Survey, all senior executives believe that DMP will be in their future. 77% see a DMP solution as a critical/major player in expanding the performance of long-term AD and Marketing strategy.

Thrive Labs Main Services:

Data Onboarding
Data Modelling
Data Activation
Predictive Retargeting
Prospecting
Audience Analytics
Customer Segmentation

Ad Exchange Ad Exchange is based on RTB (Real Time Bidding) system, integrated by a portal that allows publishers to:

Decide which typology of advertisers they accept price for each banner, CPM rate, # of banners plus other technical details.

At the same time advertisers can set maximum bid value, and other fine tunings to optimize banners and other ads. The MVP product will start with display advertisement. Advanced Ad units such as interstitial, video pre-roll/mid-roll/post-roll and native will be added if the intermediate milestone is reached.

Token Information

Token Symbol : THRT

Token Type : ERC20

Token Price : 0.25 EUR / 1 THRT

Token Sale Date :
Private Round : LIVE till end of January 2018
Public Pre-Sale : 15 days after the Private Round
Public Sale : 2 weeks after Pre-Sales

Minimum Contribution :
Private Round : 400,000 THRT
Public Pre-Sale : 1,000 THRT
Public Sale : 1,000 THRT

Bonus :
Private Round : 40%
Public Pre-Sale : 30%
Public Sale : 20% - 0%

Hard Cap : 25,000,000, EUR